Tuvalu Small Businesses learn about Policy Advocacy and Marketing

PIPSO Communications Officer Kristyn Lobendahn (front) with participants on the final day of the three-day workshop on Policy Advocacy and Marketing

The Pacific Islands Private Sector Organisation (PIPSO) carried out a three-day workshop to 15 Small Business Owners in Tarawa, Tuvalu on 8 – 10 October 2018. Held at the Tuvalu Family Health Association (TuFHA) Conference Room, participants were taken through various advocacy issues such as how Civil Society Organisations (CSOs) and Private Sector could support development goals set out by local Government, private sector mechanisms and lobbying platforms, the Sustainable Development Goals (SDG) and the 2030 Agenda. 

Participants were also taken through concepts of Marketing – such as using social media platforms such as Facebook to promote their businesses and products and other low cost strategies to help their businesses grow. Feedback from the participants highlighted the need for such training to build the capacity of local businesses in the area.

Workshop participants were owners of various business types such as catering, fishing, hoteliers, handicrafts and local bakery. PIPSO hopes to continue to run similar trainings throughout the region in 2019 and will be looking at partnerships with Donor agencies that do work in capacity building and development of the private sector in the Pacific.

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