The South Pacific Tourism Organisation conducted a three day training workshop for the implementation of an upcoming air visitors survey set to take place in January 2019 with the Kiribati National Tourism Office (KNTO).
The Kiribati Air visitor Survey will be carried out by interviewing departing tourists at the Bonriki International Airport in Tarawa and Cassidy International Airport in Kiritimati (Christmas Island). This will run for at least 10 months with a total targeted sample size of 2,400 tourists at both exit points.
“Statistics are one of the cornerstones of our industry and SPTO firmly believes in building capacity in our member countries particularly with our small island states (SIS). Our statistics is the road map to where we are, where we’re going and we’re we’d like to be as a region” said SPTO CEO, Mr Christopher Cocker.
The practical experience gained from such surveys helps build national capacity and emphasizes the need to adopt World Tourism Organisation standards in classification, concepts and definition.
“Data captured in this survey relating to tourist demographics, expenditures, activities and expectations will assist Kiribati and the private sector to make complex strategic decisions regarding planning, marketing, policy formulation and regulation within the tourism sector” added Mr Cocker.
As part of its technical assistance to the SIS of Kiribati, SPTO is providing the KNTO with iPads for inputting and synchronizing verified data.
The training was conducted by our Tourism Research Officer Mr. Kotoyawa Tamani of the Research and Statistics Division and concluded with a pilot survey conducted at the Bonriki International Airport on Thursday 29 November. The pilot survey training was to test the questionnaire, survey designs and logistics at the Airport.
As a result of the training, SPTO was able to address issues relating to collecting tourism related data that the KNTO and the National Statistics Office currently face.
Four officers from the KNTO who will oversee the survey and supervise the Enumerators including other officers attended the training.
Established in 1983 as the Tourism Council of the South Pacific, the South Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. Its 18 Government members are American Samoa, Cook Islands, Federated States of Micronesia,
Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tonga, Tuvalu, Vanuatu and the People’s Republic of China. In addition to government members, the South Pacific Tourism Organisation enlists a private sector membership base.
For further information, please contact:
Alisi Lutu, Marketing Manager
South Pacific Tourism Organisation (SPTO)
Email: firstname.lastname@example.org or +679 3304177