TAK Staff completes JICA Marketing training

Tourism Authority of Kiribati (TAK) Senior Marketing and Promotion Officer, Ms Sarah Teetu, has completed the Japan International Cooperation Agency (JICA) Tourism Promotion and Marketing online virtual training course under the JICA Knowledge Co-Creation Program (KCCP) for the JFY2020. The virtual training was held from 15 – 26 February 2021.

The course offered practical insights and effective steps that can be adopted in the Kiribati context especially on its domestic market and reset marketing strategy.

Ms Teetu stated that “the training has also assisted me in understanding practical information on proposed mitigation strategies against covid-19 crisis and recovery planning”. She added that her the training will assist her as she leads the development of TAK’s digital marketing strategy and destination marketing plan.

Participants to the course included tourism employees from the Pacific, South East Asia and Latin American.

The Tourism Promotion and Marketing course is one of the many that JICA offers Kiribati annually and TAK is indebted to them for their commitment to building tourism management capacity for TAK.

Source : Kiribati Tourism Authority Newsletter, 30 March 2021

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