Findings show the tourism industry could be witnessing a shift in its immediate target demographic.
A survey conducted by TourRadar - the world’s largest online marketplace for multi-day tours - found that younger travelers are key to tourism’s immediate recovery. Approximately 42% of survey respondents under the age of 35 years old are still hoping to travel in 2020 compared to 28% of respondents over 55 years old. The survey also found that compared to travelers over the age of 55, travelers ages 18 - 34 are less likely to wait for a COVID-19 vaccine or acquired immunity.