TA10 – e-Marketing Support for SME

TA10 – e-Marketing Support for SME Accommodation Providers

This project was implemented within the framework of the Pacific Regional Tourism Capacity Building Programme (PRTCBP), which is funded by the European Union under the 10th EDF and implemented by the South Pacific Tourism Organisation (SPTO).  The project forms part of the broader Programme Activity7: Capacity Building in E-marketing for SPTO and NTOs and envisaged the provision of technical assistance and training for SME Accommodation Providers in Pacific ACP Countries.  It was aimed at supporting participating SMEs by providing them with the tools and training to make optimum use of the Internet for online sales and for processing online bookings.

The activities that were implemented under the project include running training workshops in digital marketing in each country, assessing the market readiness of SMEs, collecting digital content (photos and written content), building websites or providing booking buttons for all participating SMEs and providing booking and channel management tools.

Of the 11 countries covered, a total of 295 Accommodation Providers (majority of which were SMEs) signed up for the assistance during the in-country workshops, with 172 properties receiving e-Marketing Solutions of either one of the following:

–          Booking Widget or Booking Forms;

–          Website;

–          Mobile Device Versions of the Websites;

The SPTO has recorded a total of 165 “Live” websites of the 295 Accommodations that had shown interest in the deliverables of the TA10 project.  Below are a couple of comments from participants who had benefitted from the e-Marketing Support:

  • Niue – “The website http://www.teresasguesthouse.com/ looks great…… I am really happy with it.  Thanks heaps to you and your team for the great effort“ Alicia Hipa – Owner Teresa’s Guest House.
  • Kiribati (Christmas Island) – “This is great and thank you once again. By the way, next month I will have 2 married couples from Italy to stay in my bungalows and August, September and October already booked. All from the website you helped me put up on the internet.
    Many many thanks indeed for the work you have done on our accommodation.“ Timei – Owner Lagoon View Bungalows.More information on SPTO membership and associated benefits? Click here.

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