Scenic takes on digital transformation

Scenic Hotel Group has embarked on the first of a three-phase roll out of a digital transformation.

This transformation is an integral part of group-wide enhancements that includes a programme of property enhancements and developments across the group.

The first phase of the transformation is with the Property Management Scenic takes on digital transformation System, followed by a strong booking engine, channel manager and CRM tool.

The final phase of the rollout is the ‘add ons’ that will focus on customer engagement and include a remodeled guest loyalty programme. Scenic Hotel Group has engaged two renowned systems; RMS’s ‘The Hospitality Cloud’ and TravelClick.

[Source: Travel Inc Memo – Issue 1123]

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