Russ to speak on ‘authentic shorex’

General manager of Wild Earth Travel, Aaron Russ will offer his insight as part of a panel discussion on the current revolution in shore excursions at this year’s Cruise360 Australasia conference in August.

Cruise Lines International Association (CLIA) Australasia managing director Joel Katz says the discussion will tackle the topic of ‘Reimagining Shorex – the increasing demand for authentic and engaging experiences’.

‘Aaron has experienced the world in extraordinary ways and is the perfect person to provide insight into the future direction of shore excursions,’ Katz says. ‘Expedition cruising has surged in popularity in recent years as travellers demand more immersive
experiences, and this style of journey will increasingly influence the choices customers make in all forms of travel.’

Also joining this year’s Cruise360 Australasia conference line-up is Sandy Haberman, general manager of airline and cruise from travel data specialist and CLIA executive partner Sojern. Haberman will provide insight into traveller trends and explain how to use
data to engage with travellers throughout their path to purchase.

To be held on Friday 30 August at Hyatt Regency Sydney, CLIA’s 2019 Cruise360 Australasia conference will offer a fullday line-up of expert speakers and panel sessions, as well as a trade show for cruise industry exhibitors. It will be preceded by a dedicated Executive Partner Product and Destination Showcase as well as a ship inspection aboard Princess Cruises’ Sea Princess on 29 August.

Source:   TRAVELink MEMO 05th July 2019, issue 2014

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