Promoting Papua New Guinea in New Zealand

PTI NZ’s Path to Market programme in Auckland will be an eye-opener for Maxine Nadile of Egawalu Tours & Events from Milne Bay from Papua New Guinea for the first time.

Ms Nadile started her tours and events company, Egawalu Tours & Events, Milne Bay Ltd in 2014.  By attending the Path to Market programme here in Auckland she would like to achieve four things.

At the heart of the PTI NZ’s Path to Market programme is assisting exporters and potential exporters to gain a better understanding of the New Zealand market. Path to Market is a multistage programme, starting with an in-country workshop. Companies are identified by local economic development partners to go on to the next step of the programme in New Zealand. This year PTI NZ is hosting for the first time the Path to the Pacific 2019 Trade Show at The Cloud on the Auckland waterfront on April 6.

The showcase event is preceded by a one-day seminar and follow-up seminars, post event analyses, site visits and one-to-one business meetings.

Exploring New Zealand’s handicrafts, fashion and tourism markets top the list of priorities for Ms Nadile.

Few New Zealanders know of Papua New Guinea’s rich ecological diversity, its many communities, languages and dialects. Or the richness of its handicrafts from the colourful tapestry of its bilum – hand woven bags made from natural fibres, art and carvings.

Ms Nadile is keen to promote and test the commercial viability of her handwoven products and body art fashion with international audiences.

She is also very keen on networking and identifying potential buyers and investors who may be interested in ordering, distributing or further developing their products.

As part of the programme Ms Nadile says she would like to “to gain as much information and exposure as we can from the event in order to increase our understanding of the exporting processes and opportunities that are available for our business.”

It’s a long way to New Zealand bringing products for the show, so she’s keen to sell all her products at The Cloud on April 6, if possible.

But her key outcomes are finding buyers or investors to ramp up the business to the next level with product development, product quality and viability.

“I believe our woven handicrafts and body art fashion range are products that will resonate with the New Zealand market. I want to identify access to markets and economic opportunities for the women weavers of rural Milne Bay in addition to the contemporary artists of Milne Bay,” Ms Nadile says.

For more information email Ian Furlong, PTI NZ Trade Development Manager on ian.f@pacifictradeinvest.co.nz

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