The first Global Breakfast Update for the 2018/19 financial year took place last week. The objective was to provide industry insight to the operations and strategies engaged by Cook Islands Tourism in North America (NA).
CI Tourism NA General Manager and Airline Strategist, John Petersen, Marketing Manager NA, Christian Mani, and Marketing Administration Officer, Bethany Dawson, were on island to facilitate the update.
Topics for discussion included; airline underwrite, forward bookings, and strategic positioning of Cook Islands product. The trio have since returned to Los Angeles.