Papua New Guinea is now an official destination page on TripAdvisor, accumulating over 150,000 page views since partnering in 2018.
TripAdvisor is the world’s largest travel online site influencing about 433 million trips per year, according to a 2018 Oxford Economics Study.
As a global source of travel inspiration and encouragement using travel peer reviews and user-generated content, TripAdvisor has encouraged travellers to take more trips by showing that there is much more to see and do in any destination.
A PNG Tourism Promotion Authority partnership with TripAdvisor will enhance the current user-generated content currently on the platform about the destination.
It will encourage more travel in PNG, by showcasing an incredible variety of travel options in the land of ‘A Million Different Journeys’.
Since the partnership, PNG’s destination page features campaign advertising plus a variety of interesting tailored content like ’10 Family- Friendly Activities’, ‘Outdoor Adventures Not to Miss’, ‘Port Moresby Foodies Favorite’s, ‘Papua New Guinea for Culture Lovers’ and more.
Further to this, content translations have been done in Chinese, Japanese and German to capture the destination’s major non-English speaking tourism markets.
The TPA’s Marketing Director, Alice Kuaningi, says enhancing PNG’s online presence is one of the agency’s major marketing goal for 2019.
(Source: ONE PNG News Online Business Headlines 24 Feb 2019)