From 10 to 13 September, New Caledonia Tourism organised its roadshow in Japan, accompanied by ten New Caledonian partners, to meet Japanese tourism professionals. In 2018, New Caledonia welcomed 21,471 Japanese tourists, or 18% of its total visitors. A level of Japanese tourism which has increased by 37% since 2013!
In September, the delegation went to Osaka and then to Tokyo, the two largest sources of tourists for New Caledonia. On the programme were “speed dating” between tourism professionals, and sessions to present the destination and introduce the providers who made the trip.
Four incoming agencies participated once again in the roadshow, Noumea Discovery, South Pacific Tours, Land Communication and Maki Production, in order to promote all the activities they offer which make the most of the charms and assets of the archipelago.
Four hoteliers were also partners of the roadshow: the Marriott Group (Le Méridien Nouméa Resort & Spa, Le Méridien Île des Pins, the Sheraton New Caledonia Deva Spa & Golf Resort), GLP Hotels (Hilton Nouméa La Promenade Residence, Nouvata and L’Escapade Îlot Maître), Le Chateau Royal Beach Resort and Spa in Nouméa and finally Le Paradis d’Ouvéa.
With a current hotel capacity of 3,500 rooms, New Caledonia aims to offer 500 more by 2025. Under this plan to increase hotel capacity, a first new high-end 50-room hotel is due to open its doors in Lifou in 2021, and other projects are currently under consideration.
CREIPAC was able to present its range of destination language courses, for students as well as tourists.
Finally, Aircalin participated in the trip to present its new fleet with the commissioning of two A330neo, equipped with (among other things) a new Eco Premium class.
On the sidelines of the workshop, NCT and Aircalin held a press briefing to announce a code-share agreement with Japan Airlines. This now allows the two airlines to offer jointly-operated flights between Nouméa and several Japanese cities (Fukuoka, Nagoya and Sapporo).
This press conference was also an opportunity to recall the close ties between our two territories and the strong commitment of all the partners to continue development efforts in the Japanese market.
A traditional dance performance by five dancers of the Wetr Kreation troupe rounded out the evening under the appreciative gaze of the Japanese guests.
These privileged encounters with Japanese tourism players are extremely important for New Caledonia Tourism. They allow the rediscovery of the destination as a whole and the presentation of the diversity of the territory’s tourist offering to international professionals. It is essential to be accompanied by local partners who have had the opportunity to introduce themselves and to build long-lasting commercial relationships.
In addition to these meetings, each partner made their own business appointments, and training on the Japanese market was provided by the director of Marketing Voice Ltd, a digital marketing firm. At the end of the workshop, a reception with the leaders of the biggest Japanese tour operators was organised.
“Mission accomplished” for this Japanese roadshow, a real moment for exchanges and meetings for NCT and its partners. The latter appreciated the selective meetings which have engendered promising collaborations, many media spin-offs (notably in Yahoo! News) and several news projects.