The Tourism Authority of Kiribati (TAK) has released its 2019 International Visitor Survey (IVS) Report.
International Visitors Survey 2019 was conducted over 12 months from March 2019 – March 2020, surveying international visitors departing from Bonriki International Airport in Tarawa and Cassidy International Airport in Kiritimati (Christmas Islands).
The IVS report is an important tool to understand international traveler psychology including motivations, customer spend, satisfaction, and demographics.
This report will be used by the Government of Kiribati (GoK) as a tool to effectively develop tourism policies including the implementation of tourism investment strategies consistent with market demands.
Tourism Authority of Kiribati (TAK) hopes its private sector partners will find this report valuable to understanding their customers and align their products to travellers’ requirements. Likewise, local, and international tourism stakeholders and education institutions can use this IVS report to understand the business of tourism in the Kiribati context to help determine their contribution to sustainable tourism growth.
The IVS projects was funded by the European Union – Kiribati Corporation Office and supported by the Pacific Tourism Organisation (SPTO).
(Source: Tourism Authority Kiribati press release 14 August 2020)