THE number of cruise passengers arriving in Fiji has more than trebled since 2010 with more than 180,000 people visiting by ships last year, says IFC’s resident representative for Fiji, Tonga, Samoa and Kiribati, Deva De Silva.

However Mr De Silva said there was potential for Fiji to make even more gains and increase the impact of cruise tourism to provide jobs and create business opportunities for Fiji’s tourism entrepreneurs in the various ports of call.

Therefore to assist the government measure the economic impact of cruise tourism in Fiji, the IFC is partnering with the Ministry of Industry, Trade and Tourism to carry out a study that will measure its direct and indirect impacts, generating data on the sector’s impact on the economy.

The six-month study was launched by the permanent secretary for the Ministry of Industry, Trade and Tourism, Shaheen Ali today who said by surveying cruise passengers, local businesses and cruise companies, the study would help them understand the sector better.


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