The Tourism Authority of Kiribati (TAK) in partnership with the Pacific Trade and Invest (PTI) Australia and World Hotel Link (WHL) hosted the country’s first ever Virtual Digital Tourism Workshop on the 28 April 2020. The half day webinar was attended by tourism operators from Tarawa, Abaiang and Kiritimati and was hosted at the Vodafone boardroom in Bairiki.
The webinar is part of the TAK’s capacity building initiative for industry partners and stakeholders during this COVID-19 pandemic.
The aim of the webinar was to offer training on effective website management and how such a tool can be better used to improve sales and profitability. Topics of this online session included the importance of knowing the online buying cycle, critical functionality/features of a website to boost sales and revenue and booking engine management.
Attendees appreciated the relevance of the webinar and acknowledged that it will add value to their respective organisations.
Through the webinar, PTI also reconfirmed its COVID-19 digital marketing relief package which includes the complimentary development of new business websites for tourism operators currently without one and a discounted monthly website maintenance fees for operators whose websites were developed by WHL.
TAK will roll out other capacity building programs to help upskill industry partners during this current global pandemic.