Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New Zealand, North America, Asia and Europe. The agency will work with its network and Publicis Groupe partners to deliver a seamless brand experience across multiple locations.
Tourism is of great importance to the Fijian economy, contributing over 30% of the nation’s GDP. The tourism industry also provides employment directly and indirectly to an estimated 112,000 Fijians and is the fastest growing industry in terms of employment.
Says Matt Stoeckel, CEO, Tourism Fiji: “The standard of pitching from all agencies across the board was very high, but Saatchi & Saatchi quickly showed us they really understood the destination and our vision for the future. We were looking for a long-term partner who would challenge us and we think we’ve found that in Saatchis.”
Says Paul Wilson, managing director, Saatchi & Saatchi NZ: “We feel very fortunate to be working with Tourism Fiji, showcasing this jewel of the Pacific to a global audience. The team has been fantastic to work with throughout the entire pitch process. They are ambitious and collaborative and we’re really looking forward to partnering with them on this exciting next phase.”
(Source: TravelWireNews Press Release 27 February 2018)