Michelle Obama’s Vote Or Miss Out TV campaign in the United States has caused an increase in website traffic for the luxury island resort Vomo in Fiji. A trending hashtag on social media channels has inadvertently placed a big
spotlight on the small private island resort in the South Pacific. The hashtag #vomo – which stands for ‘Vote Or Miss Out’- shares the tag with the Fiji resort.
Those interested to find out more about Obama’s #vomo campaign and subsequent television broadcast caused a massive increase in Google searches for the acronym – the welcome outcome being an increase of 85% traffic to the
resort’s website and 122% increase in search impressions overall, providing free brand exposure and travel enquiries from interes ted US citizens wanting to know more about the island.
(Soure: TRAVELinl MEMO 25 September, Issue 2134)