In 2019, New Caledonia launched a brand new international promotional campaign to capture travellers’ imaginations.
It invites tourists to “feel the pulse” and to enjoy all the experiences this Pacific archipelago has to offer. Are you ready to make the leap?
The ultimate destination
Best known for the image of the Heart of Voh that has been shared around the world, New Caledonia is a unique and multifaceted destination. From Grande Terre to the immense lagoon, from the Kanak culture to life with the Bushmen, from vast expanses of preserved nature to the dynamic capital… This destination captures an unlimited range of experiences and environments in a single stay. An authentic and unique country for adventurous tourists to discover!
A multi-channel, multi-market campaign
To share the true tourism potential of “Le Caillou”, New Caledonia Tourism joined forces with Notchup to launch a major year-round communication campaign across all its key markets (Australia, France, New Zealand, China, Italy, Germany, etc.) and on all promotional channels (digital, media, out-of-home advertising, graffiti, etc.). This awareness strategy will be followed by a tactical element to showcase partner offers.
Feel the pulse of New Cal
The campaign, which shows first-person views of activities in the country’s most iconic locations, is designed to catch tourists’ attention with the tag line “Feel the pulse of New Cal” and the hashtag “#NewCalPulse”. It promises a thrilling adventure rich in experiences: a microlight flight over the lagoon, a Kanak tribal welcome, horse riding with the stockmen, relaxing as a couple on the Isle of Pines, diving on the coral reef, hiking on the East Coast…