More than 40 million people are tipped to take a cruise each year by 2030, CLIA’s Global Chair Adam Goldstein told Cruise360 on Friday.
But with the enormous potential that cruising offers come equally significant responsibilities to minimise our industry’s impact on the environment and communities we visit, Goldstein said.
In his keynote presentation to Cruise360, the Vice Chairman of Royal Caribbean Cruises Ltd explained the growing need for leadership, stewardship and partnership as the cruise industry works to meet community expectations. He pointed to the rise of environmentally conscious consumers in Europe – particularly in the Millennial and Generation Z demographics – and warned that countries like Australia and New Zealand should prepare for similar awareness to rise locally.
Having committed to a 40% reduction in carbon emissions across the world fleet by 2030, the cruise industry has already invested billions of dollars in new technologies such as LNG-powered ships and exhaust gas cleaning systems.
Mr Goldstein outlined these as well as other advances, such as air lubrication systems that blow trillions of tiny bubbles from the bottom of a ship’s hull to reduce drag and cut fuel consumption. He highlighted measures like electric shore power, LED lighting, advances in ship design, and the commitment to eliminate single-use plastics made by lines representing 93% of all cruise capacity.
“You’re going to hear more about this from your clients over time,” Mr Goldstein said. “For the cruise industry, that means we simply have to do a better job of telling our story about leadership, about stewardship, and about partnership.”
He urged attendees to make use of the resources available on the CLIA website, where a sustainability page offers insight into the ways in which cruise lines are investing in environmental measures – click here to view and download.