A new campaign has been launched in Canada by Cook Islands Tourism Americas, highlighting the benefits of a winter escape holiday in the Cook Islands. Digital banners and video are appearing in a range of mediums used by Canadian travellers with two types of creative propositions;

1) Bucket List style boxes are ticked, using key words based on research findings including “Blue Lagoons”, “Sunny Beaches”, “No Buildings Taller than a Coconut Tree”,

2) The second shows temperatures dropping, with a message of “It’s getting cooler in your city…”, followed by tropical Cook Islands imagery and “and warmer in the Cook Islands”. Check out the sample here.

The Winter Escape Campaign will run till 20 Oct 2019 with special fares from Calgary or Vancouver for CA$989* roundtrip. *Restrictions apply.

We encourage industry members to update your current listing on our website here, or if you have a deal you’d like to submit, you can do so here. Furthermore please feel free to distribute this campaign through your social media channels and database.

For more information, please contact Cook Islands Tourism Americas Marketing Manager, Christian Mani on christian.mani@cookislands.gov.ck

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