About SPTO

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region.

Its 21 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis & Futuna, Rapa Nui and the People’s Republic of China. In addition to government members, the Pacific Tourism Organisation has about 200 private sector members.

SPTO Mission Statement and Objective

SPTO mission:

“Sustainable tourism development through innovative partnerships”

Linked to this, SPTO’s goals are:

  • To improve air and sea access to Islands
  • To Enhance brand “Pacific”
  • To develop capacity of Government and private sector for sustainable tourism

The Vision for Tourism

“Our Pacific Islands’ empowered and benefitting from sustainable tourism”

Executive Structure

The structure of SPTO consists of the Council of Ministers of Tourism, Board of Directors and Management.

The Council of Ministers of Tourism, comprising a “Minister or his authorized representative from each Pacific Tourism Organisation member country”, meets annually. The Council’s main responsibilities include monitoring and reviewing SPTO policies, strategies, work programme activities and budgets, providing comments, recommendations and guidance on these matters. The Council is also tasked with “using its best endeavours to secure funding from donors for the activities of the Pacific Tourism Organisation”.

The Board of Directors consists of one representative from each of the 16 member governments, and three members representing the private sector. The Board meets a minimum of twice a year. Its main responsibilities include (i) approval and monitoring of SPTO’s annual core and work plan budgets, (ii) approval and monitoring of operating policies and strategies (iii) supervision of the implementation of SPTO’s work programmes (iv) reviewing and monitoring operating rules, procedures and regulations in the financial and administrative matters of SPTO (vi) advising on other matters as may be required by Management.

A Chief Executive, appointed by the Board, carries out the day-to-day administrative functions of SPTO and is supported by a number of professional and administrative staff as well as technical advisors.

Divisional Structure

The SPTO has three (3) divisions within its organisational structure:

CEO’s Office


The CEOs Office is responsible for the management of the organisation and achievement of the organisational objectives, through the development and implementation of the five year Business Plan and Annual Divisional Work Plans.

The CEOs Office is responsible for the operational and financial management of the organisation including staff recruitment and performance monitoring.

The CEOs Office is also responsible for growing the SPTO country membership base and increasing the funding base of the organisation.  The CEOs Office is also responsible for advocacy, stakeholder management and Board and corporate communications.



To effectively manage SPTO as the regional tourism industry advocate and leader in tourism development and marketing

    Key Functions:

  • Advocacy
  • Strategic Management
  • Human Resource Management
  • Stakeholder Communications
  • Partnership Development
  • Governance and Reporting
  • Membership Management

Division of Marketing

The Division of Marketing is responsible for facilitating the marketing and promotion of the Pacific as a tourism destination, maintaining the SPTO online presence and leading the SPTO Private Sector Membership Programme.

Goal:   To increase the awareness of the South Pacific as a tourism destination.

Key Functions:

  • Marketing Planning
  • Pacific Brand Management
  • Trade Show Coordination
  • South Pacific Specialist Program
  • Internet Marketing
  • Private Sector Membership Program
  • Cruise Sector Marketing
  • Technical Assistance


Division of Research & Planning

This Division is responsible for supporting the sustainable development of tourism in the Pacific through the collection and dissemination of information and research and the facilitation of sustainable tourism development policy and programs.

Goal:   To be the focal point for tourism related research, information and regional tourism planning


  • Tourism Statistics
  • Tourism Resource Centre
  • Research Publications
  • Ad hoc research
  • Planning and Policy Support
  • HRD Liaison and NTO Attachment
  • Project Design and Development
  • Technical Assistance

Division of Sustainable Tourism Development

This Division is responsible for supporting the sustainable development of tourism in the Pacific in terms of the Environmental, Socio-Cultural and Economic aspects.

Goal:   To provide support to the Sustainable Development of Tourism in the region.

 Key Functions:

  • Capacity Building
  • Technical Assistance on Sustainable Tourism issues through SPTO Partnerships
  • Advisory Capacity on National Plans & Policies relative to Sustainable Tourism Development

 Division of Finance and Corporate Services

The Finance and Corporate Services Division is responsible for profiling the support services function for SPTO, including accounting, ICT and human resources.

Goal:   To ensure that the SPTO accounting, ICT and human resource systems enhance    the effectiveness and efficiency of the organisation through accurate and timely records and reports.

    Key Functions:

  • Accounts and Audit
  • Internal HRD
  • Board Papers/Logistics
  • Asset Management
  • ITC Support Management

SPTO Products and Services

SPTO’s goal is to develop tourism through the delivery of products and services that satisfies its’ members needs. The SPTO aims to be a customer focused international organisation, which is self-financing based on the delivery of identified value propositions. In order to achieve this, SPTO has member-driven work programs and adopts a commercial approach to the operations and activities of the Organisation. This ensures that the SPTO adds value to the activities of its government and private sector members.

SPTO offers the following range of products and services:


  • Regional Statistical Analysis
  • NTO Bi Annual Benchmarking Survey
  • Quarterly Market Intelligence Summary
  • Market Sector Studies
  • Membership Weekly Newsletter


  • Regional Branding
  • Overseas Representation
  • Travel Show/Road Show Coordination and Facilitation
  • Regional Collateral Material
  • Regional Tourism Magazine
  • Web site development and promotion
  • Internet Marketing
  • Lead Generation
  • Tourism Products Database
  • Internet and Marketing Training / Consulting

Membership Services

  • Product Promotion via SPTO ’s Website
  • Member Discounts
  • Photo Library
  • Banner Advertising
  • Database Marketing
  • Regional Tourism Conference
  • Training Facilitation and Implementation
  • Industry and Stakeholder Workshops
  • Bi-annual Regional Tourism Conference
  • Regional Tourism Policy and Planning
  • Technical Assistance
  • Project Management/Implementation Services
  • Consultancy Database
  • South Pacific Tourism Investment Guide

The Future

SPTO will continue to play a pivotal role in the regional co-ordination of the tourism sector. We will continue to work closely with both government and private sector members to co-ordinate regional marketing, planning, investment and human resource development activities.

The  SPTO is committed to achieve the sustainable growth of the sector as encompassed in the regional Vision for tourism. We will facilitate the achievement of the regional Vision, in partnership with governments, the private sector and the donor community, for the benefit of the people of the South Pacific.

SPTO Staff

Full listing of SPTO staff  – View Here

SPTO Head Office

Level 3, FNPF Place, Victoria Parade, PO Box 13119, Suva, Fiji Islands.

Tel : (679) 330 4177 Fax (679) 330 1995 email : tourism@spto.org

  • Currency Convertor

  • Translate Page »